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Top 10 MLM Companies in the US

Create Date 3/8/2025 12:31:19 PM Update Date 3/8/2025 12:31:19 PM
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Top 10 MLM Companies in the US


Top 10 MLM Companies in the US

Introduction

The United States Multi-Level Marketing (MLM) industry has experienced tremendous growth over the years, with top companies making billions of dollars in revenue. The companies deal in a variety of products, ranging from health supplements to cosmetics and financial services. As reported by the Direct Selling Association (DSA), the American market for direct selling was worth $40.5 billion in 2023, with millions actively involved in MLM. This blog presents the top 10 MLM companies in the US by revenue, products, and market dominance.

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1. Amway

Established: 1959, Ada, Michigan

Revenue: $8.1 billion (2023)

Products: Health, beauty, and home care

Global Reach: More than 100 countries

Fact: Amway has more than 3 million distributors globally.

2. Herbalife Nutrition

Founded: 1980, Los Angeles, California

Revenue: $5.5 billion (2023)

Products: Nutritional supplements, weight management

Global Presence: 90+ countries

Fact: Herbalife has approximately 4.5 million customers worldwide.

3. Mary Kay

Founded: 1963, Addison, Texas

Revenue: $3.5 billion (2023)

Products: Skincare, cosmetics, beauty products

Global Presence: 40+ countries

Fact: Mary Kay has more than 3.5 million independent beauty consultants around the world.

4. Nu Skin Enterprises

Founded: 1984, Provo, Utah

Revenue: $2.4 billion (2023)

Products: Personal care, anti-aging, supplements

Global Presence: 50+ countries

Fact: The company has more than 1.2 million sales leaders across the world.

5. Tupperware Brands

Founded: 1946, Orlando, Florida

Revenue: $1.8 billion (2023)

Products: Kitchenware, storage products

Global Presence: 80+ countries

Fact: More than 3 million consultants sell Tupperware globally.

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6. Primerica

Founded: 1977, Duluth, Georgia

Revenue: $1.7 billion (2023)

Products: Financial services, insurance, investments

Global Presence: Mainly US & Canada

Fact: Primerica has more than 130,000 licensed representatives.

7. Ambit Energy

Founded: 2006, Dallas, Texas

Revenue: $1.2 billion (2023)

Products: Energy services

Global Presence: US-centric

Fact: Ambit Energy has over 1 million customers.

8. Young Living

Established: 1993, Lehi, Utah

Revenue: $1.5 billion (2023)

Products: Wellness products, essential oils

Global Presence: 100+ markets

Fact: Young Living has more than 6 million active members.

9. doTERRA

Established: 2008, Pleasant Grove, Utah

Revenue: $2.0 billion (2023)

Products: Personal care, essential oils

Global Presence: 50+ countries

Fact: doTERRA has more than 3 million wellness advocates.

10. USANA Health Sciences

Established: 1992, Salt Lake City, Utah

Revenue: $1.2 billion (2023)

Products: Skincare, nutritional supplements

Global Reach: 25+ nations

Fact: USANA boasts more than 500,000 active distributors globally.

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Conclusion

The US MLM industry remains robust, with opportunities for financial success and entrepreneurship. Amway, Herbalife, and Mary Kay are at the forefront of the industry with their global reach and varied product offerings. Generating billions in revenue and boasting millions of active distributors, these MLM giants dominate the direct selling market, giving individuals the opportunity to establish lucrative careers.

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