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Top 10 Direct Selling Companies in the World in 2023

Create Date 7/29/2023 2:24:36 PM Update Date 2/25/2025 6:39:00 PM
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Top 10 Direct Selling Companies in the World in 2023


Top 10 Direct Selling Companies in the World in 2023

Direct selling companies play a significant role in the global economy, providing individuals with opportunities to earn income independently while promoting products and services they believe in. In this blog, we'll explore the top 10 direct selling companies in the world in 2023, based on their revenue for the year 2021.

1. Amway

  • Country: USA
  • Revenue 2021: $8.9 billion USD
  • Year Founded: 1959

Amway is the undisputed leader in the direct selling industry. With a presence in over 100 countries, Amway offers a wide range of nutrition, beauty, personal care, and home products. Their business model relies on Independent Business Owners (IBOs) who promote and sell their products.

2. Natura Cosmetics

  • Country: Brazil
  • Revenue 2021: $7.2 billion USD
  • Year Founded: 1969

Natura Cosmetics is the largest cosmetics company in Brazil, known for its sustainable and nature-friendly products. With a strong focus on well-being and healthy relationships, Natura has over 1.7 million consultants in Latin America.

3. Herbalife

  • Country: USA
  • Revenue 2021: $5.8 billion USD
  • Year Founded: 1980

Herbalife, one of the oldest players in the industry, specializes in nutritional products. Despite facing global trade controversies, Herbalife has maintained its position as a leading direct selling company, promoting an active and healthy lifestyle.

4. Vorwerk

  • Country: Germany
  • Revenue 2021: $4.6 billion USD
  • Year Founded: 1883

Vorwerk, a German company, gained popularity with its signature product, Thermomix, an all-in-one multicooker that simplifies cooking. With a 5% yearly growth rate, Vorwerk continues to revolutionize the culinary world.

5. Infinitus

  • Country: China
  • Revenue 2021: $3.95 billion USD
  • Year Founded: 1992

Infinitus is committed to providing quality Chinese Herbal Health Products. Through continuous innovation and patented technologies, the company has established a competitive brand value in the health sector.

6. eXp Realty

  • Country: USA
  • Revenue 2021: $3.8 billion USD
  • Year Founded: 2002

eXp Realty is a unique direct selling company that focuses on real estate. Its innovative approach allows real estate agents to work remotely and benefit from a cloud-based brokerage model.

7. Avon Products

  • Country: USA
  • Revenue 2021: $3.4 billion USD
  • Year Founded: 1886

Avon Products is a well-known name in the direct selling industry, specializing in beauty and personal care products. With a long history, Avon has a wide network of representatives worldwide.

8. Coway

  • Country: South Korea
  • Revenue 2021: $3.2 billion USD
  • Year Founded: 1989

Coway is a South Korean company that provides a range of home appliances, including water purifiers, air purifiers, and more. With a focus on health and environmental consciousness, Coway has gained a strong customer base.

9. Primerica

  • Country: USA
  • Revenue 2021: $2.71 billion USD
  • Year Founded: 1977

Primerica is a financial services company that aims to help families become financially independent. Through their representatives, Primerica offers products and services such as life insurance and investments.

10. Melaleuca

  • Country: USA
  • Revenue 2021: $2.7 billion USD
  • Year Founded: 1985

Melaleuca focuses on health and wellness products, with a commitment to eco-friendly and high-quality ingredients. Their product range includes supplements, personal care items, and household cleaners.

Disclaimer

The revenue and ranking data mentioned in this blog are based on the available information for the year 2021. The direct selling industry is dynamic, and these figures may have changed since the time of writing.

In conclusion, the direct selling industry continues to thrive, providing countless opportunities for entrepreneurs to grow and succeed. The companies mentioned in this list are not only revenue leaders but also play a crucial role in promoting health, well-being, and sustainability around the world.


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