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One Nation One Subscription-the Role of MLM Industry Growth

Create Date 11/26/2024 12:29:14 PM Update Date 2/25/2025 6:39:00 PM
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One Nation One Subscription-the Role of MLM Industry Growth


One Nation One Subscription - The Role of MLM Industry Growth

The Indian government, under the name "One Nation One Subscription" or ONOS, initiated a revolution pertaining to the access of scientific literature and digital content. This policy is not just a leap for education and research but brings loads of inferences as related to the movement of multilevel marketing. By democratizing knowledge, ONOS may accelerate the growth of MLM in India by developing skills, innovation, and collaboration at the network level.

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1. What is One Nation One Subscription?

ONOS gives every Indian unified access to paywalled research and journals. It means that through the negotiations with publishers for bulk subscriptions, such a program can possibly save research institutions some ₹15 billion a year. Such economies and accessibility democratize education and skill acquisition among over 1.4 billion people in India.

2. MLM Industry in India: An Overview

The ₹25,000 crore estimated value of the Indian MLM sector in the year 2023 is to grow at a compounded annual growth rate of 4.8% to reach ₹64,500 crore by the end of 2025. These increases will be derived from increasing internet penetration, online literacy, and entrepreneurial ambitions among the youth, especially in Tier-2 and Tier-3 cities.

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3. Knowledge Bridge

ONOS can significantly impact the MLM sector by:

  • Skill Enhancement: Easy access to scientific data can educate MLM professionals about international business trends, sales tactics, and e-marketing.
  • Innovative Products: Fair access to scientific materials can inspire innovative product development within MLM entities, thus enhancing competitiveness.
  • Training Materials: MLM companies can use scientific researches and case studies as authentic training materials.

4. Universal Expansion of MLM in Rural and Semi-Urban Regions

With ONOS benefiting smaller cities and rural areas, it complements the MLM industry’s expansion. Currently, 65% of MLM distributors come from Tier-2 and Tier-3 cities, where education resources are scarce. ONOS ensures knowledge parity, creating a fertile ground for MLM growth in these regions.

5. Boosting Entrepreneurship in MLM

Access to ONOS empowers budding entrepreneurs to:

  • Understand market trends.
  • Gain insights into consumer behavior.
  • Master online networking and lead generation techniques.

This fits well with MLM's dependence on self-motivation and continuous learning.

6. Potential Issues and Solutions

Although ONOS democratizes knowledge, ensuring that this knowledge is relevant to MLM practitioners will require the following:

  • Customizing research into practical business applications.
  • Collaborations between MLM companies and educational platforms to curate content tailored for MLMs.
  • The simple tools to further break down complex research into actionable strategies.

7. Future of MLM in the Era of ONOS

ONOS and MLM can reap tremendous synergy and make India the epicenter of direct selling and network marketing. With more than 135,000 annual publications and reaching global markets with expansive access, ONOS sets precedents in connecting academia with entrepreneurship ventures.

Take a moment to listen to this Podcast:

8. Conclusion

"One Nation, One Subscription" is one of the most important steps in India's knowledge economy. The MLM industry needs an opportunity to cash in on democratized access to information to contribute toward innovation, skills development, and economic growth. Embracing the ONOS vision can offer MLM companies a new wave of informed entrepreneurship to drive inclusive progress.


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