Exploring the Drivers of Growth in the Direct Selling Industry: Changing Workforce Demographics and

4/4/2023 2:04:30 PM
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Exploring the Drivers of Growth in the Direct Selling Industry: Changing Workforce Demographics and



वर्ल्ड फेडरेशन ऑफ डायरेक्ट सेलिंग एसोसिएशन के अनुसार, डायरेक्ट सेलिंग उद्योग ने हाल के वर्षों में महत्वपूर्ण वृद्धि का अनुभव किया है, जिसकी वैश्विक बिक्री 2019 में $180 बिलियन तक पहुंच गई है। प्रत्यक्ष बिक्री उद्यमियों और उपभोक्ताओं के लिए समान रूप से एक आकर्षक विकल्प बन गई है, उद्योग लचीले कार्य व्यवस्था और उच्च गुणवत्ता वाले उत्पादों की पेशकश कर रहा है। इस लेख में, हम प्रत्यक्ष बिक्री उद्योग में वृद्धि के दो कारणों का पता लगाएंगे।


  • कार्यबल जनसांख्यिकी बदलना

    डायरेक्ट सेलिंग उद्योग में वृद्धि का एक कारण कार्यबल की बदलती जनसांख्यिकी है। अधिक लोगों के साथ लचीली कार्य व्यवस्था और घर से काम करने की क्षमता की मांग के साथ, डायरेक्ट सेलिंग एक आकर्षक विकल्प बन गया है। डायरेक्ट सेलिंग व्यक्तियों को न्यूनतम स्टार्ट-अप लागत और अपने स्वयं के कार्यक्रम निर्धारित करने की क्षमता के साथ अपना व्यवसाय शुरू करने की अनुमति देती है। यह व्यक्तियों को एक पारंपरिक नियोक्ता-कर्मचारी संबंध पर निर्भर रहने के बजाय अपने स्वयं के प्रयासों के आधार पर आय अर्जित करने का अवसर भी प्रदान करता है।

    डायरेक्ट सेलिंग उन व्यक्तियों को भी आकर्षित करती है जिन्हें आयु, अक्षमता, या देखभाल करने की जिम्मेदारियों जैसे कारकों के कारण पारंपरिक रोजगार खोजने में कठिनाई हो सकती है। उद्योग व्यक्तियों को उनकी पृष्ठभूमि या परिस्थितियों की परवाह किए बिना आय अर्जित करने का अवसर प्रदान करता है।


  • उच्च गुणवत्ता वाले उत्पादों की बढ़ती मांग

    डायरेक्ट सेलिंग उद्योग में वृद्धि का एक अन्य कारण उच्च गुणवत्ता वाले उत्पादों की बढ़ती मांग है। डायरेक्ट सेलिंग कंपनियां स्वास्थ्य और कल्याण की खुराक से लेकर सौंदर्य प्रसाधन और स्किनकेयर तक उत्पादों की एक विस्तृत श्रृंखला पेश करती हैं। ये उत्पाद अक्सर उच्च गुणवत्ता वाले होते हैं और अनुसंधान और विकास द्वारा समर्थित होते हैं, जो उन्हें प्रभावी और सुरक्षित उत्पादों की तलाश करने वाले उपभोक्ताओं के लिए आकर्षक बनाते हैं।

    डायरेक्ट सेलिंग कंपनियां व्यक्तिगत ग्राहक सेवा और समर्थन भी प्रदान करती हैं, जिससे उपभोक्ता उन बिक्री प्रतिनिधियों के साथ बातचीत कर सकते हैं जो उत्पादों के बारे में जानकार हैं और अपनी आवश्यकताओं के आधार पर सिफारिशें प्रदान कर सकते हैं। ग्राहक सेवा और समर्थन के इस स्तर की पारंपरिक खुदरा सेटिंग्स में अक्सर कमी होती है।


निष्कर्ष

डायरेक्ट सेलिंग उद्योग ने हाल के वर्षों में महत्वपूर्ण वृद्धि का अनुभव किया है, कार्यबल जनसांख्यिकी में बदलाव और उच्च गुणवत्ता वाले उत्पादों की बढ़ती मांग इस वृद्धि के दो प्रमुख कारण हैं। प्रत्यक्ष बिक्री व्यक्तियों को लचीली कार्य व्यवस्था और अपने स्वयं के प्रयासों के आधार पर आय अर्जित करने का अवसर प्रदान करती है, साथ ही उपभोक्ताओं को व्यक्तिगत ग्राहक सेवा और उच्च गुणवत्ता वाले उत्पादों तक पहुंच प्रदान करती है। जैसे-जैसे उद्योग विकसित हो रहा है और उपभोक्ताओं की बदलती जरूरतों और वरीयताओं के अनुकूल हो रहा है, यह संभावना है कि प्रत्यक्ष बिक्री उद्योग में वृद्धि जारी रहेगी।


What are Two Reasons for Growth in the Direct Selling Industry?

The direct selling industry has experienced significant growth in recent years, with global sales reaching $180 billion in 2019, according to the World Federation of Direct Selling Associations. Direct selling has become an attractive option for entrepreneurs and consumers alike, with the industry offering flexible work arrangements and high-quality products. In this article, we will explore two reasons for the growth in the direct selling industry.


  • Changing Workforce Demographics

    One reason for the growth in the direct selling industry is the changing demographics of the workforce. With more people seeking flexible work arrangements and the ability to work from home, direct selling has become an attractive option. Direct selling allows individuals to start their own businesses with minimal start-up costs and the ability to set their own schedules. It also provides an opportunity for individuals to earn income based on their own efforts, rather than relying on a traditional employer-employee relationship.

    Direct selling also appeals to individuals who may have difficulty finding traditional employment due to factors such as age, disability, or caregiving responsibilities. The industry provides an opportunity for individuals to earn income regardless of their background or circumstances.


  • Increasing Demand for High-Quality Products

    Another reason for the growth in the direct selling industry is the increasing demand for high-quality products. Direct selling companies offer a wide range of products, from health and wellness supplements to cosmetics and skincare. These products are often of high quality and backed by research and development, making them appealing to consumers who are looking for effective and safe products.

    Direct selling companies also offer personalized customer service and support, allowing consumers to interact with sales representatives who are knowledgeable about the products and can provide recommendations based on their needs. This level of customer service and support is often lacking in traditional retail settings.


Conclusion

The direct selling industry has experienced significant growth in recent years, with changing workforce demographics and increasing demand for high-quality products being two key reasons for this growth. Direct selling provides individuals with flexible work arrangements and the opportunity to earn income based on their own efforts, while also offering consumers personalized customer service and access to high-quality products. As the industry continues to evolve and adapt to changing consumer needs and preferences, it is likely that the growth in the direct selling industry will continue.




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