SignIn
Home
Blog
Free share
Product
Mentor
MTV
VCard

  Network trending nowsdays

DSAI

T&C

Privacy Policy

Help

Policy

The Two Main Methods of Direct Selling: Exploring Single-Level and Multi-Level Marketing

Create Date 4/4/2023 1:35:56 PM Update Date 2/25/2025 6:39:00 PM
Author:
The Two Main Methods of Direct Selling: Exploring Single-Level and Multi-Level Marketing



प्रत्यक्ष बिक्री एक विपणन कार्यनीति है जहां कंपनियां थोक विक्रेताओं या खुदरा विक्रेताओं जैसे बिचौलियों का उपयोग किए बिना अपने उत्पादों या सेवाओं को सीधे उपभोक्ताओं को बेचती हैं। प्रत्यक्ष बिक्री कई रूप ले सकती है, से डोर-टू-डोर बिक्री से लेकर ऑनलाइन बिक्री तक, लेकिन सभी विधियां पारंपरिक वितरण चैनलों को दरकिनार करने की सामान्य विशेषता साझा करती हैं। इस लेख में, हम प्रत्यक्ष बिक्री के दो मुख्य तरीकों की खोज करेंगे।

  • 1. सिंगल-लेवल मार्केटिंग

    सिंगल-लेवल मार्केटिंग, जिसे डायरेक्ट सेलिंग या नेटवर्क मार्केटिंग के नाम से भी जाना जाता है, इसमें उत्पादों या सेवाओं को सीधे उपभोक्ताओं को बेचना और बिक्री के आधार पर कमीशन अर्जित करना शामिल है। इस पद्धति में, एक कंपनी अपने उत्पादों को अपने दोस्तों, परिवार और परिचितों के नेटवर्क को बेचने के लिए स्वतंत्र बिक्री प्रतिनिधियों की भर्ती करती है, जिन्हें वितरकों या सलाहकारों के रूप में भी जाना जाता है। बिक्री प्रतिनिधि अपनी प्रत्येक बिक्री पर कमीशन कमाते हैं और नए बिक्री प्रतिनिधियों की भर्ती और प्रशिक्षण के लिए बोनस भी अर्जित कर सकते हैं।

    एकल-स्तरीय मार्केटिंग कंपनियां स्वास्थ्य और तंदुरूस्ती के उत्पादों से लेकर सौंदर्य प्रसाधन और घरेलू सामान तक कई तरह के उत्पादों या सेवाओं की पेशकश कर सकती हैं। वे आम तौर पर बिक्री प्रतिनिधियों को विपणन सामग्री, प्रशिक्षण और सहायता प्रदान करती हैं वे सफल होते हैं। कुछ प्रसिद्ध एकल-स्तरीय मार्केटिंग कंपनियों में एमवे, एवन और मैरी के शामिल हैं।


  • 2. मल्टी-लेवल मार्केटिंग

    मल्टी-लेवल मार्केटिंग, जिसे नेटवर्क मार्केटिंग या पिरामिड सेलिंग के रूप में भी जाना जाता है, डायरेक्ट सेलिंग का एक प्रकार है, जिसमें बिक्री प्रतिनिधियों के एक नेटवर्क की भर्ती करना और व्यक्तिगत और समूह बिक्री दोनों के आधार पर कमीशन अर्जित करना शामिल है। इस पद्धति में, एक कंपनी बिक्री प्रतिनिधियों की भर्ती करती है, जिन्हें तब अपनी स्वयं की बिक्री टीमों को भर्ती करने और प्रशिक्षित करने के लिए प्रोत्साहित किया जाता है। बिक्री प्रतिनिधि न केवल अपनी बिक्री पर बल्कि अपनी टीम के सदस्यों की बिक्री पर भी कमीशन कमाते हैं।

    मल्टी-लेवल मार्केटिंग कंपनियों के पास आमतौर पर सिंगल-लेवल मार्केटिंग कंपनियों की तुलना में अधिक जटिल मुआवजा संरचना होती है, टीम के प्रदर्शन के आधार पर बोनस और प्रोत्साहन के साथ। कुछ मल्टी-लेवल मार्केटिंग कंपनियों को कार्यक्रम में सक्रिय रहने के लिए बिक्री प्रतिनिधियों से हर महीने एक निश्चित मात्रा में उत्पाद खरीदने की भी आवश्यकता हो सकती है।

    जबकि बहु-स्तरीय मार्केटिंग शीर्ष प्रदर्शन करने वाले बिक्री प्रतिनिधियों और टीम के नेताओं के लिए आकर्षक हो सकती है, पिरामिड योजनाओं के समानता के लिए इसकी आलोचना की गई है, जहां उत्पादों या सेवाओं की बिक्री के बजाय भर्ती पर ध्यान केंद्रित किया जाता है। कुछ जानी-मानी मल्टी-लेवल मार्केटिंग कंपनियों में हर्बालाइफ, एमवे और नू स्किन शामिल हैं।


निष्कर्ष

डायरेक्ट सेलिंग एक लोकप्रिय मार्केटिंग रणनीति है जो कंपनियों को अपने उत्पादों या सेवाओं को सीधे उपभोक्ताओं को बिचौलियों के बिना बेचने की अनुमति देती है। एकल-स्तरीय विपणन और बहु-स्तरीय विपणन प्रत्यक्ष बिक्री के दो मुख्य तरीके हैं। जबकि दोनों विधियां बिक्री के अवसर प्रतिनिधियों को कमीशन अर्जित करने और अपने स्वयं के व्यवसाय का निर्माण करने की पेशकश करती हैं, बहु-स्तरीय विपणन पिरामिड योजनाओं के समानता के कारण विवाद का विषय रहा है। उपयोग की जाने वाली विधि के बावजूद, डायरेक्ट सेलिंग मजबूत बिक्री कौशल और उद्यमशीलता की भावना वाले लोगों के लिए एक आकर्षक और पुरस्कृत कैरियर मार्ग हो सकता है।


What are the Two Methods of Direct Selling?

Direct selling is a marketing strategy where companies sell their products or services directly to consumers without using intermediaries such as wholesalers or retailers. Direct selling can take many forms, from door-to-door selling to online selling, but all methods share the common trait of bypassing traditional distribution channels. In this article, we will explore the two main methods of direct selling.

  • 1. Single-Level Marketing

    Single-level marketing, also known as direct selling or network marketing, involves selling products or services directly to consumers and earning a commission based on sales. In this method, a company recruits independent sales representatives, also known as distributors or consultants, to sell their products to their network of friends, family, and acquaintances. The sales representatives earn a commission on each sale they make and may also earn bonuses for recruiting and training new sales representatives.

    Single-level marketing companies may offer a range of products or services, from health and wellness products to cosmetics and household items. They typically provide sales representatives with marketing materials, training, and support to help them succeed. Some well-known single-level marketing companies include Amway, Avon, and Mary Kay.


  • 2. Multi-Level Marketing

    Multi-level marketing, also known as network marketing or pyramid selling, is a type of direct selling that involves recruiting a network of sales representatives and earning commissions based on both personal and group sales. In this method, a company recruits sales representatives who are then encouraged to recruit and train their own sales teams. The sales representatives earn commissions not only on their own sales but also on the sales of their team members.

    Multi-level marketing companies typically have a more complex compensation structure than single-level marketing companies, with bonuses and incentives based on team performance. Some multi-level marketing companies may also require sales representatives to purchase a certain amount of product each month to remain active in the program.

    While multi-level marketing can be lucrative for top-performing sales representatives and team leaders, it has been criticized for its resemblance to pyramid schemes, where the focus is on recruitment rather than the sale of products or services. Some well-known multi-level marketing companies include Herbalife, Amway, and Nu Skin.


Conclusion

Direct selling is a popular marketing strategy that allows companies to sell their products or services directly to consumers without intermediaries. Single-level marketing and multi-level marketing are the two main methods of direct selling. While both methods offer opportunities for sales representatives to earn commissions and build their own businesses, multi-level marketing has been the subject of controversy due to its resemblance to pyramid schemes. Regardless of the method used, direct selling can be a lucrative and rewarding career path for those with strong sales skills and an entrepreneurial spirit.



future of direct selling industry in india 2025

3/4/2023 8:13:30 AM Author: S K Singh
The direct selling industry in India has been growing steadily over the past few years, and it is expected to continue growing at a rapid pace. With a population of more than 147 crore, India has a vast potential market for direct selling products and services. Out of this, around 100 crore people are eligible to join the direct selling industry, but only 4% of them are currently involved in it. See More

The Difference between Chain Systems and Network Marketing: Exploring the Benefits of Extensibility

3/3/2023 8:47:16 AM Author: S K Singh
Chain systems and network marketing are two popular business models that involve creating a network of distributors or partners to sell products or services. While these models share some similarities, there are also key differences between them that can affect their success. In this blog post, we will explore the difference between chain systems and network marketing and discuss how the extensibility of a platform can benefit a business See More

Direct Selling Rules 2023 in Hindi

7/9/2023 9:22:14 PM Author: S K Singh
यह ब्लॉग सी. पी. (डायरेक्ट सेलिंग) (संशोधन) नियम, 2023 के बारे में है। यह नियम डायरेक्ट सेलिंग एंटिटी को संबंधित प्रावधानों का पालन करना होगा। इसमें शिकायत निवारण का तंत्र, जानकारी प्रदानी की आवश्यकता, व्यापारिक नीति के पालन और अनुचित व्यापारिक अभियांत्रिकियों के खिलाफ प्रभावी सुरक्षा शामिल है। See More

The Art of the Follow-Up: Strategies for Closing More Sales

3/11/2023 3:07:14 PM Author: S K Singh
As a salesperson, your ultimate goal is to close more sales. But even if you have the best product or service, you can still lose a sale if you don't follow up effectively. Follow-up is an essential part of the sales process, and it can make all the difference between a lost sale and a closed deal. See More

The Kingdom of Direct Selling: A Beginner's Guide to Starting Your Own Business

3/3/2023 9:09:06 AM Author: S K Singh
The Kingdom of Direct Selling had potentially offer various resources and support to direct sellers, such as training programs, mentorship opportunities, and networking events. It had also work towards promoting the benefits of direct selling to the wider community and advocating for favorable policies and regulations for the industry. In this book, We discuss about the kingdom of direct Selling and King GRAMP who known as father of Direct Selling. See More

Leveraging Social Media for Direct Selling: Strategies That Work

3/11/2023 1:32:17 PM Author: S K Singh
Social media has become a powerful tool for direct sellers to connect with their target audience, showcase their products and services, and build relationships with customers and distributors. In this blog post, we will explore some effective strategies for leveraging social media for direct selling success. See More

Expertise and Authority: Establishing Yourself as a Thought Leader in Direct Selling

3/11/2023 1:44:20 PM Author: S K Singh
As a direct seller, establishing yourself as a thought leader can help you build credibility, establish trust, and stand out in a crowded market. By positioning yourself as an expert in your field, you can attract more customers and distributors, and create a loyal following that can help you grow your business over time. In this blog post, we will explore some strategies for establishing yourself as a thought leader in direct selling See More

Selling in a Competitive Field: How to Stand Out and Succeed

3/11/2023 1:53:40 PM Author: S K Singh
When you're trying to sell a product or service in a competitive field, it can be tough to stand out from the crowd. However, with the right approach, you can differentiate yourself and succeed in your industry. Here are some tips for standing out in a competitive field: See More

MLM and AI Integration: Changing the Network Marketing Era

3/27/2025 5:21:54 PM Author: S K Singh
In a more digitalized world, businesses are always looking for new means to enhance efficiency, customer interaction, and competitiveness. Multi-Level Marketing (MLM), a person-to-person recruitment- and sales-based business model, is not different. With the emergence of Artificial Intelligence (AI), it has introduced into the mix the inclusion of smart technologies onto MLM platforms as part of the game, transforming the dynamics with which distributors sell, conduct business, and grow. Multi-Level Marketing (MLM) or network marketing is marketing a product or service directly to the consumer with the benefit of having a network of distributors. The business model is simple: sell and bring others on board to sell, earning money from each sale and team success. See More

How Multi-Level Marketing is Revolutionizing the Real Estate Market

3/28/2025 3:38:55 PM Author: S K Singh
The real estate market has long been the domain of licensed brokers and agents. However, Multi-Level Marketing (MLM) is revolutionizing the real estate investment and transaction environment. With a network-based system of distribution embedded in it, MLM enables one to earn a commission not only on the sale of real estate properties but also on the recruitment of new agents. This new trend is not only opening up new channels of entry but also warning us simultaneously about the validity and legitimacy of the same. See More

The Future of MLM: 2025 and Beyond Trends to Watch

3/28/2025 1:38:12 PM Author: S K Singh
Multilevel marketing (MLM) has transformed significantly from the early years of door-to-door visits. In 2025 and beyond, the industry is evolving through technological innovations, shifting consumerism, and shifting business values. As an entrepreneur, distributor, or simply an MLM-interest person, the following is what to look out for in the future phase of MLM development. See More

Legal Challenges: High-Profile MLM Cases and Their Implications

4/1/2025 1:51:30 PM Author: S K Singh
You may start off by describing the nature of MLM companies and legal subtlety. MLMs are often confused as pyramid schemes, which is primarily what prompts a legal investigation into them. The introduction needs to get the rest of the article underway by establishing the trend. See More

Work-Life Balance in MLM: How to Prevent Burnout

4/1/2025 5:51:01 PM Author: S K Singh
In the fast-paced world of Multi-Level Marketing (MLM), the drive to achieve success can often lead to burnout. MLM professionals are constantly striving to grow their networks, increase sales, and manage teams. However, this drive can sometimes come at the cost of personal well-being. Achieving a work-life balance is crucial for long-term success in MLM. Balancing work commitments with personal life not only helps avoid burnout but also promotes sustainable growth in your MLM business. See More



More Blog




MLM SOFTWARE Start with INR 29999 only | Start login Within 3 Days | 30 Days maintaince Free | Offer For Limited Period

Click Here for more Info..

Call or Whatsapp on 9013003421 | Call on 0120 4331325




Best book for MLM. Read this book FREE The Kingdom of Direct Selling

MLM Networking Marketing | Direct Selling Video On Youtube FREE Video on Youtube