The Two Main Methods of Direct Selling: Exploring Single-Level and Multi-Level Marketing

Create Date 4/4/2023 1:35:56 PM Update Date 2/25/2025 6:39:00 PM
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The Two Main Methods of Direct Selling: Exploring Single-Level and Multi-Level Marketing



प्रत्यक्ष बिक्री एक विपणन कार्यनीति है जहां कंपनियां थोक विक्रेताओं या खुदरा विक्रेताओं जैसे बिचौलियों का उपयोग किए बिना अपने उत्पादों या सेवाओं को सीधे उपभोक्ताओं को बेचती हैं। प्रत्यक्ष बिक्री कई रूप ले सकती है, से डोर-टू-डोर बिक्री से लेकर ऑनलाइन बिक्री तक, लेकिन सभी विधियां पारंपरिक वितरण चैनलों को दरकिनार करने की सामान्य विशेषता साझा करती हैं। इस लेख में, हम प्रत्यक्ष बिक्री के दो मुख्य तरीकों की खोज करेंगे।

  • 1. सिंगल-लेवल मार्केटिंग

    सिंगल-लेवल मार्केटिंग, जिसे डायरेक्ट सेलिंग या नेटवर्क मार्केटिंग के नाम से भी जाना जाता है, इसमें उत्पादों या सेवाओं को सीधे उपभोक्ताओं को बेचना और बिक्री के आधार पर कमीशन अर्जित करना शामिल है। इस पद्धति में, एक कंपनी अपने उत्पादों को अपने दोस्तों, परिवार और परिचितों के नेटवर्क को बेचने के लिए स्वतंत्र बिक्री प्रतिनिधियों की भर्ती करती है, जिन्हें वितरकों या सलाहकारों के रूप में भी जाना जाता है। बिक्री प्रतिनिधि अपनी प्रत्येक बिक्री पर कमीशन कमाते हैं और नए बिक्री प्रतिनिधियों की भर्ती और प्रशिक्षण के लिए बोनस भी अर्जित कर सकते हैं।

    एकल-स्तरीय मार्केटिंग कंपनियां स्वास्थ्य और तंदुरूस्ती के उत्पादों से लेकर सौंदर्य प्रसाधन और घरेलू सामान तक कई तरह के उत्पादों या सेवाओं की पेशकश कर सकती हैं। वे आम तौर पर बिक्री प्रतिनिधियों को विपणन सामग्री, प्रशिक्षण और सहायता प्रदान करती हैं वे सफल होते हैं। कुछ प्रसिद्ध एकल-स्तरीय मार्केटिंग कंपनियों में एमवे, एवन और मैरी के शामिल हैं।


  • 2. मल्टी-लेवल मार्केटिंग

    मल्टी-लेवल मार्केटिंग, जिसे नेटवर्क मार्केटिंग या पिरामिड सेलिंग के रूप में भी जाना जाता है, डायरेक्ट सेलिंग का एक प्रकार है, जिसमें बिक्री प्रतिनिधियों के एक नेटवर्क की भर्ती करना और व्यक्तिगत और समूह बिक्री दोनों के आधार पर कमीशन अर्जित करना शामिल है। इस पद्धति में, एक कंपनी बिक्री प्रतिनिधियों की भर्ती करती है, जिन्हें तब अपनी स्वयं की बिक्री टीमों को भर्ती करने और प्रशिक्षित करने के लिए प्रोत्साहित किया जाता है। बिक्री प्रतिनिधि न केवल अपनी बिक्री पर बल्कि अपनी टीम के सदस्यों की बिक्री पर भी कमीशन कमाते हैं।

    मल्टी-लेवल मार्केटिंग कंपनियों के पास आमतौर पर सिंगल-लेवल मार्केटिंग कंपनियों की तुलना में अधिक जटिल मुआवजा संरचना होती है, टीम के प्रदर्शन के आधार पर बोनस और प्रोत्साहन के साथ। कुछ मल्टी-लेवल मार्केटिंग कंपनियों को कार्यक्रम में सक्रिय रहने के लिए बिक्री प्रतिनिधियों से हर महीने एक निश्चित मात्रा में उत्पाद खरीदने की भी आवश्यकता हो सकती है।

    जबकि बहु-स्तरीय मार्केटिंग शीर्ष प्रदर्शन करने वाले बिक्री प्रतिनिधियों और टीम के नेताओं के लिए आकर्षक हो सकती है, पिरामिड योजनाओं के समानता के लिए इसकी आलोचना की गई है, जहां उत्पादों या सेवाओं की बिक्री के बजाय भर्ती पर ध्यान केंद्रित किया जाता है। कुछ जानी-मानी मल्टी-लेवल मार्केटिंग कंपनियों में हर्बालाइफ, एमवे और नू स्किन शामिल हैं।


निष्कर्ष

डायरेक्ट सेलिंग एक लोकप्रिय मार्केटिंग रणनीति है जो कंपनियों को अपने उत्पादों या सेवाओं को सीधे उपभोक्ताओं को बिचौलियों के बिना बेचने की अनुमति देती है। एकल-स्तरीय विपणन और बहु-स्तरीय विपणन प्रत्यक्ष बिक्री के दो मुख्य तरीके हैं। जबकि दोनों विधियां बिक्री के अवसर प्रतिनिधियों को कमीशन अर्जित करने और अपने स्वयं के व्यवसाय का निर्माण करने की पेशकश करती हैं, बहु-स्तरीय विपणन पिरामिड योजनाओं के समानता के कारण विवाद का विषय रहा है। उपयोग की जाने वाली विधि के बावजूद, डायरेक्ट सेलिंग मजबूत बिक्री कौशल और उद्यमशीलता की भावना वाले लोगों के लिए एक आकर्षक और पुरस्कृत कैरियर मार्ग हो सकता है।


What are the Two Methods of Direct Selling?

Direct selling is a marketing strategy where companies sell their products or services directly to consumers without using intermediaries such as wholesalers or retailers. Direct selling can take many forms, from door-to-door selling to online selling, but all methods share the common trait of bypassing traditional distribution channels. In this article, we will explore the two main methods of direct selling.

  • 1. Single-Level Marketing

    Single-level marketing, also known as direct selling or network marketing, involves selling products or services directly to consumers and earning a commission based on sales. In this method, a company recruits independent sales representatives, also known as distributors or consultants, to sell their products to their network of friends, family, and acquaintances. The sales representatives earn a commission on each sale they make and may also earn bonuses for recruiting and training new sales representatives.

    Single-level marketing companies may offer a range of products or services, from health and wellness products to cosmetics and household items. They typically provide sales representatives with marketing materials, training, and support to help them succeed. Some well-known single-level marketing companies include Amway, Avon, and Mary Kay.


  • 2. Multi-Level Marketing

    Multi-level marketing, also known as network marketing or pyramid selling, is a type of direct selling that involves recruiting a network of sales representatives and earning commissions based on both personal and group sales. In this method, a company recruits sales representatives who are then encouraged to recruit and train their own sales teams. The sales representatives earn commissions not only on their own sales but also on the sales of their team members.

    Multi-level marketing companies typically have a more complex compensation structure than single-level marketing companies, with bonuses and incentives based on team performance. Some multi-level marketing companies may also require sales representatives to purchase a certain amount of product each month to remain active in the program.

    While multi-level marketing can be lucrative for top-performing sales representatives and team leaders, it has been criticized for its resemblance to pyramid schemes, where the focus is on recruitment rather than the sale of products or services. Some well-known multi-level marketing companies include Herbalife, Amway, and Nu Skin.


Conclusion

Direct selling is a popular marketing strategy that allows companies to sell their products or services directly to consumers without intermediaries. Single-level marketing and multi-level marketing are the two main methods of direct selling. While both methods offer opportunities for sales representatives to earn commissions and build their own businesses, multi-level marketing has been the subject of controversy due to its resemblance to pyramid schemes. Regardless of the method used, direct selling can be a lucrative and rewarding career path for those with strong sales skills and an entrepreneurial spirit.




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