The Six Key Roles of Successful Salespeople: Expert, Consultant, Negotiator, Relationship Builder, C

Create Date 4/3/2023 6:53:54 PM Update Date 2/25/2025 6:39:00 PM
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The Six Key Roles of Successful Salespeople: Expert, Consultant, Negotiator, Relationship Builder, C



बिक्री में कौशल और गतिविधियों का एक जटिल सेट शामिल होता है, और सफल विक्रेता अक्सर बिक्री प्रक्रिया के दौरान कई भूमिकाएँ निभाते हैं। यहां छह प्रमुख भूमिकाएं हैं जो विक्रेता निभाते हैं:


  • विशेषज्ञ

    विशेषज्ञ एक विक्रेता है जो अपने उत्पाद या सेवा के बारे में अत्यधिक जानकार है और संभावित ग्राहकों को विस्तृत जानकारी और तकनीकी विनिर्देश प्रदान कर सकता है। वे अक्सर जटिल बिक्री चक्रों में शामिल होते हैं जहां संभावनाओं को गहरी समझ की आवश्यकता होती है निर्णय लेने के लिए उत्पाद या सेवा का।


  • सलाहकार

    सलाहकार एक विक्रेता है जो बिक्री के लिए परामर्शी दृष्टिकोण अपनाता है, संभावित ग्राहकों की जरूरतों को समझने और उपयुक्त समाधान प्रदान करने के लिए उनके साथ मिलकर काम करता है। वे ग्राहक को मूल्य प्रदान करने के अवसरों को उजागर करने के लिए पूछताछ प्रश्न पूछने और सक्रिय रूप से सुनने में कुशल हैं।


  • वार्ताकार

    वार्ताकार एक विक्रेता है जो मूल्य निर्धारण, शर्तों, और संभावित ग्राहकों के साथ बिक्री के अन्य पहलुओं पर बातचीत करने में कुशल है। वे आपत्तियों को संभालने और रचनात्मक खोजने में सक्षम हैं ग्राहकों की चिंताओं को दूर करने के लिए समाधान, जबकि उनकी कंपनी के लिए लाभप्रदता बनाए रखना भी।


  • रिलेशनशिप बिल्डर

    रिलेशनशिप बिल्डर एक सेल्सपर्सन होता है जो ग्राहकों के साथ दीर्घकालिक संबंध बनाने और बनाए रखने पर उच्च मूल्य रखता है। वे नेटवर्किंग में कुशल हैं, ग्राहकों का अनुसरण करते हैं, और ग्राहकों की संतुष्टि और दोहराए जाने वाले व्यवसाय को सुनिश्चित करने के लिए उत्कृष्ट ग्राहक सेवा प्रदान करते हैं।


  • द क्लोजर

    करीब एक विक्रेता है जो सौदों को पूरा करने और संभावित ग्राहकों से प्रतिबद्धता हासिल करने में कुशल है। वे सकारात्मक संबंध बनाए रखने और ग्राहकों की संतुष्टि सुनिश्चित करने के साथ-साथ आपत्तियों को संभालने और संभावनाओं को निर्णय लेने की ओर धकेलने में सक्षम हैं


  • खाता प्रबंधक

    खाता प्रबंधक एक विक्रेता है जो बिक्री के बाद ग्राहकों के साथ चल रहे संबंधों के प्रबंधन के लिए जिम्मेदार है। वे उत्कृष्ट ग्राहक सेवा प्रदान करने, ग्राहकों की चिंताओं को दूर करने, और अपसेलिंग और क्रॉस-सेलिंग अवसरों की पहचान करने में कुशल हैं।


निष्कर्ष

विक्रेता लोग पूरी बिक्री प्रक्रिया में, विशेषज्ञ से लेकर वार्ताकार, संबंध निर्माता से लेकर खाता प्रबंधक तक कई तरह की भूमिकाएं निभाते हैं। इन भूमिकाओं को समझकर और हर एक में उत्कृष्टता प्राप्त करने के लिए आवश्यक कौशल विकसित करके, विक्रयकर्ता अपनी सफलता की संभावना बढ़ा सकते हैं और अपने ग्राहकों के साथ दीर्घकालिक संबंध बना सकते हैं।


What are the Six Roles of Selling?

Selling involves a complex set of skills and activities, and successful salespeople often play multiple roles throughout the sales process. Here are the six key roles that salespeople play:


  • The Expert

    The expert is a salesperson who is highly knowledgeable about their product or service and can provide detailed information and technical specifications to potential customers. They are often involved in complex sales cycles where prospects require a deep understanding of the product or service in order to make a decision.


  • The Consultant

    The consultant is a salesperson who takes a consultative approach to selling, working closely with prospects to understand their needs and provide tailored solutions. They are skilled at asking probing questions and listening actively to uncover opportunities for providing value to the customer.


  • The Negotiator

    The negotiator is a salesperson who is skilled at negotiating pricing, terms, and other aspects of the sale with potential customers. They are able to handle objections and find creative solutions to address customer concerns, while also maintaining profitability for their company.


  • The Relationship Builder

    The relationship builder is a salesperson who places a high value on building and maintaining long-term relationships with customers. They are skilled at networking, following up with customers, and providing excellent customer service to ensure customer satisfaction and repeat business.


  • The Closer

    The closer is a salesperson who is skilled at closing deals and securing commitments from potential customers. They are able to handle objections and push prospects toward making a decision, while also maintaining a positive relationship and ensuring customer satisfaction.


  • The Account Manager

    The account manager is a salesperson who is responsible for managing ongoing relationships with customers after the sale has been made. They are skilled at providing excellent customer service, addressing customer concerns, and identifying upselling and cross-selling opportunities.


Conclusion

Salespeople play a variety of roles throughout the sales process, from expert to negotiator to relationship builder to account manager. By understanding these roles and developing the skills necessary to excel in each one, salespeople can increase their chances of success and build strong, long-term relationships with their customers.




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