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Is Direct Selling Illegal

Create Date 3/27/2023 12:56:55 PM Update Date 2/25/2025 6:39:00 PM
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Is Direct Selling Illegal


डायरेक्ट सेलिंग, जिसे नेटवर्क मार्केटिंग या मल्टी-लेवल मार्केटिंग (MLM) के रूप में भी जाना जाता है, पारंपरिक खुदरा चैनलों को दरकिनार कर उपभोक्ताओं को सीधे उत्पाद या सेवाएं बेचने की एक विधि है। इसमें उत्पादों को बेचने के लिए स्वतंत्र वितरकों की भर्ती और प्रशिक्षण शामिल है और उनकी बिक्री और उनके डाउनलाइन की बिक्री या उनके द्वारा भर्ती किए गए लोगों पर कमीशन कमाते हैं।



डायरेक्ट सेलिंग की लोकप्रियता के बावजूद, इसकी वैधता के बारे में अक्सर भ्रम होता है। कुछ लोगों का मानना ​​है कि प्रत्यक्ष बिक्री अवैध या एक पिरामिड योजना है, जबकि अन्य इसे एक वैध व्यवसाय मॉडल के रूप में देखते हैं।



डायरेक्ट सेलिंग की वैधता

यूनाइटेड स्टेट्स समेत ज़्यादातर देशों में डायरेक्ट सेलिंग तब तक वैध है, जब तक वह कुछ दिशा-निर्देशों और नियमों का पालन करती है. उदाहरण के लिए, यू.एस. में संघीय व्यापार आयोग (एफटीसी) ने दिशानिर्देश स्थापित किए हैं जिनके लिए एमएलएम कंपनियों की आवश्यकता है:



<उल>
  • बिकी हुई वस्तु-सूची के लिए एक उचित पुनर्खरीद नीति रखें
  • अतिशयोक्तिपूर्ण आय दावों से बचें
  • भर्ती करने के बजाय उत्पादों को बेचने पर ध्यान दें

    • डायरेक्ट सेलिंग कंपनियां जो इन दिशानिर्देशों का पालन नहीं करती हैं उन्हें अवैध पिरामिड स्कीम माना जा सकता है।



    डायरेक्ट सेलिंग और पिरामिड स्कीमों के बीच अंतर

    पिरामिड योजनाएं अधिकांश देशों में अवैध हैं क्योंकि वे किसी उत्पाद या सेवा को वास्तव में बेचे बिना व्यापार में निवेश करने के लिए लोगों की भर्ती पर आधारित हैं। इसके बजाय, अधिक लोगों को योजना में भर्ती करके धन उत्पन्न किया जाता है, जो फिर अधिक लोगों की भर्ती करते हैं, इत्यादि।



    इसके विपरीत, डायरेक्ट सेलिंग कंपनियां उत्पादों या सेवाओं को बेचने पर केंद्रित होती हैं। वितरक अपनी बिक्री के साथ-साथ अपने डाउनलाइन की बिक्री पर कमीशन कमाते हैं। जबकि नए वितरकों की भर्ती व्यवसाय मॉडल का हिस्सा है, यह प्राथमिक फोकस नहीं है।



    निष्कर्ष

    सही तरीके से किए जाने पर डायरेक्ट सेलिंग एक कानूनी और वैध व्यवसाय मॉडल है। यह व्यक्तियों को अपना खुद का व्यवसाय शुरू करने और अपने स्वयं के प्रयासों के आधार पर आय अर्जित करने का अवसर प्रदान करता है। हालांकि, उपभोक्ताओं के लिए यह महत्वपूर्ण है कि वे अपना समय और पैसा निवेश करने से पहले उचित परिश्रम करें और प्रत्यक्ष बिक्री के किसी भी अवसर पर शोध करें।



    Direct selling, also known as network marketing or multi-level marketing (MLM), is a method of selling products or services directly to consumers, bypassing traditional retail channels. It involves recruiting and training independent distributors to sell products and earn a commission on their sales and the sales of their downline, or the people they recruit.



    Despite the popularity of direct selling, there is often confusion about its legality. Some people believe that direct selling is illegal or a pyramid scheme, while others view it as a legitimate business model.



    The Legality of Direct Selling

    In most countries, including the United States, direct selling is legal as long as it follows certain guidelines and regulations. For example, the Federal Trade Commission (FTC) in the U.S. has established guidelines that require MLM companies to:



    • Have a reasonable buyback policy for unsold inventory
    • Avoid exaggerated income claims
    • Focus on selling products, rather than recruiting

    Direct selling companies that do not follow these guidelines may be considered illegal pyramid schemes.



    The Difference Between Direct Selling and Pyramid Schemes

    Pyramid schemes are illegal in most countries because they are based on recruiting people to invest in a business without actually selling a product or service. Instead, the money is generated by recruiting more people into the scheme, who then recruit more people, and so on.



    In contrast, direct selling companies are focused on selling products or services. Distributors earn a commission on their sales, as well as the sales of their downline. While recruiting new distributors is part of the business model, it is not the primary focus.



    Conclusion

    Direct selling is a legal and legitimate business model when done correctly. It offers individuals the opportunity to start their own business and earn an income based on their own efforts. However, it is important for consumers to do their due diligence and research any direct selling opportunity before investing their time and money.




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