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What are the 3 types of direct selling

Create Date 3/25/2023 11:22:45 AM Update Date 2/25/2025 6:39:00 PM
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What are the 3 types of direct selling


डायरेक्ट सेलिंग पारंपरिक रिटेल सेटिंग के बाहर ग्राहकों को सीधे उत्पादों या सेवाओं को बेचने की एक विधि है। डायरेक्ट सेलिंग के तीन मुख्य प्रकार हैं: सिंगल-लेवल, मल्टी-लेवल और पार्टी प्लान। यहां प्रत्येक प्रकार का अवलोकन दिया गया है



सिंगल-लेवल डायरेक्ट सेलिंग

सिंगल-लेवल डायरेक्ट सेलिंग डायरेक्ट सेलिंग का सबसे बुनियादी रूप है। इस मॉडल में, विक्रेता प्रत्येक बिक्री पर कमीशन कमाता है। विक्रेता व्यक्तिगत रूप से, फोन पर या ऑनलाइन ग्राहकों को सीधे बिक्री कर सकता है। यह मॉडल अक्सर उन कंपनियों द्वारा उपयोग किया जाता है जो उच्च-टिकट वाली वस्तुओं या सेवाओं को बेचते हैं।



मल्टी-लेवल डायरेक्ट सेलिंग

मल्टी-लेवल डायरेक्ट सेलिंग, जिसे नेटवर्क मार्केटिंग के रूप में भी जाना जाता है, में कंपनी के उत्पादों या सेवाओं को बेचने वाले सेल्सपर्सन का नेटवर्क बनाना शामिल है। इस मॉडल में, विक्रेता अपनी स्वयं की बिक्री के साथ-साथ उन लोगों की बिक्री पर कमीशन कमाते हैं जिन्हें वे नेटवर्क में भर्ती करते हैं। यह मॉडल अक्सर उन कंपनियों द्वारा उपयोग किया जाता है जो अक्सर उपयोग किए जाने वाले उत्पादों को बेचते हैं, जैसे स्वास्थ्य पूरक या त्वचा देखभाल उत्पाद।



पार्टी प्लान डायरेक्ट सेलिंग

पार्टी प्लान डायरेक्ट सेलिंग में इन-होम या ऑनलाइन पार्टियों की मेजबानी करना शामिल है जहां लोगों का एक समूह उत्पादों के बारे में जानने और खरीदने के लिए इकट्ठा होता है। इस मॉडल में, विक्रेता पार्टी में की गई बिक्री के साथ-साथ पार्टी में प्राप्त किए गए ग्राहकों द्वारा की गई किसी भी भविष्य की बिक्री पर कमीशन कमाता है। इस मॉडल का उपयोग अक्सर उन कंपनियों द्वारा किया जाता है जो ऐसे उत्पाद बेचती हैं जो समूह प्रस्तुतियों, जैसे मेकअप या किचन गैजेट्स के लिए उपयुक्त होते हैं। प्रत्येक प्रकार की प्रत्यक्ष बिक्री के अपने फायदे और नुकसान हैं, और आपके व्यवसाय के लिए सही मॉडल का चयन आपके उत्पाद या सेवा, आपके लक्षित बाजार और आपकी बिक्री रणनीति सहित कई कारकों पर निर्भर करेगा। डायरेक्ट सेलिंग के तीन प्रकारों को समझकर, आप इस बारे में सूचित निर्णय ले सकते हैं कि आपके व्यवसाय के लिए कौन सा मॉडल सही है।



Direct selling is a method of selling products or services directly to customers outside of a traditional retail setting. There are three main types of direct selling: single-level, multi-level, and party plan. Here's an overview of each type,

Single-level direct selling

Single-level direct selling is the most basic form of direct selling. In this model, the salesperson earns a commission on each sale they make. The salesperson may sell directly to customers in person, over the phone, or online. This model is often used by companies that sell high-ticket items or services.

Multi-level direct selling

Multi-level direct selling, also known as network marketing, involves building a network of salespeople who sell the company's products or services. In this model, salespeople earn a commission on their own sales, as well as on the sales of the people they recruit into the network. This model is often used by companies that sell products that are frequently used, such as health supplements or skincare products.

Party plan direct selling

Party plan direct selling involves hosting in-home or online parties where a group of people gather to learn about and purchase products. In this model, the salesperson earns a commission on the sales made at the party, as well as on any future sales made by the customers they acquired at the party. This model is often used by companies that sell products that lend themselves well to group presentations, such as makeup or kitchen gadgets.

Each type of direct selling has its own advantages and disadvantages, and choosing the right model for your business will depend on a variety of factors, including your product or service, your target market, and your sales strategy. By understanding the three types of direct selling, you can make an informed decision about which model is right for your business.


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