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What are the 7 steps of selling

Create Date 3/25/2023 10:45:45 AM Update Date 2/25/2025 6:39:00 PM
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What are the 7 steps of selling


बेचना एक जटिल प्रक्रिया हो सकती है, लेकिन इसे छोटे-छोटे चरणों में तोड़ना इसे अधिक प्रबंधनीय बना सकता है। यहां बेचने के 7 चरण हैं,



चरण 1: पूर्वेक्षण

बिक्री में पहला कदम संभावित ग्राहकों की पहचान कर रहा है। इसमें संभावित खरीदारों से जुड़ने के लिए लीड्स पर शोध करना, नेटवर्किंग इवेंट्स में भाग लेना या सोशल मीडिया का उपयोग करना शामिल हो सकता है।



चरण 2: तैयारी

एक बार जब आप संभावित ग्राहकों की पहचान कर लेते हैं, तो अपनी बिक्री पिच के लिए तैयार होना महत्वपूर्ण है। इसमें ग्राहक की ज़रूरतों पर शोध करना, बिक्री रणनीति विकसित करना या प्रस्तुति बनाना शामिल हो सकता है।



चरण 3: दृष्टिकोण

दृष्टिकोण ग्राहक के साथ प्रारंभिक बातचीत है। इसमें अपना परिचय देना, अपने उत्पाद या सेवा की व्याख्या करना और ग्राहक के साथ संबंध बनाना शामिल हो सकता है।



चरण 4: प्रस्तुति

प्रस्तुति वह जगह है जहाँ आप अपने उत्पाद या सेवा को ग्राहक के सामने प्रदर्शित करते हैं। इसमें आपके उत्पाद का प्रदर्शन, उद्धरण प्रदान करना या प्रस्ताव प्रस्तुत करना शामिल हो सकता है।



चरण 5: आपत्तियों को संभालना

प्रस्तुति के दौरान, ग्राहक को आपके उत्पाद या सेवा के बारे में आपत्ति या चिंता हो सकती है। इन आपत्तियों को दूर करना और समाधान या विकल्प प्रदान करना महत्वपूर्ण है।



चरण 6: समापन

समापन बिक्री प्रक्रिया का वह बिंदु है जहां आप ग्राहक से निर्णय लेने के लिए कहते हैं। इसमें बिक्री के लिए पूछना, सौदे पर बातचीत करना या अनुवर्ती बैठक आयोजित करना शामिल हो सकता है।



चरण 7: फ़ॉलो-अप

बिक्री के बाद, ग्राहक की संतुष्टि सुनिश्चित करने और दीर्घकालिक संबंध बनाने के लिए ग्राहक के साथ अनुवर्ती कार्रवाई करना महत्वपूर्ण है। इसमें धन्यवाद नोट भेजना, जारी समर्थन प्रदान करना, या रेफ़रल के लिए पूछना शामिल हो सकता है। इन 7 चरणों का पालन करके, आप एक संरचित और प्रभावी बिक्री प्रक्रिया बना सकते हैं जो आपको अपने ग्राहकों के साथ मजबूत संबंध बनाने और आपके व्यवसाय को बढ़ाने में मदद करेगी।




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