Capitalizing on Festivals: Boosting MLM Sales through Cultural Events
The Power of Gratitude: Common Values between Chat Pooja and MLM
Cultural Significance of Chat Pooja:
Chat Pooja is a significant festival in India, especially in Bihar and Uttar Pradesh, that is performed in the honor of Sun God (Surya) and his wife Chhathi Maiya. It is done with rituals, offerings, and community participation.
Fact: Around 100 million people celebrate the festival every year.
Community Involvement:
Both Chat Pooja and MLM live on community involvement. The MLM business usually relies on a community network for expansion and support.
Fact: In the MLM business, community-based sales can increase engagement and sales by up to 30%.
Rituals and Consistency:
Succeeding in Chat Pooja requires commitment and consistency, which is the same with succeeding in MLM—constant effort and commitment.
Learning Point: Just like people get ready and strategize for the festival, MLM associates should get ready and strategize for their business.
Shared Values of Thankfulness and Sharing:
Chat Pooja preaches gratitude towards nature and the community, while MLM shares the products and opportunities available.
Fact: Gratitude practice helps in interpersonal relations. In MLM, good relations play a very important role.
Using Social Media:
There would be a good reach, of course, for outreach through social media for both, Chat Pooja as well as MLM. Loads of people share pictures regarding their festival celebrations over these social media platforms.
Interesting Fact: Social media help increase the reach up to as high as 60% that MLM campaigns can garner.
Product Placement:
Chat Pooja has offerings to involve. Similarly, MLM will mostly require strategic product placement involving maximum visibility.
Learning Point: Identify those products that attract and please your customers the most in order to gain more sales.
Training and Mentorship:
A trainee is taught ways of performing rituals to meet their expectations; similarly, MLM veterans can train their protégés to achieve prosperity.
The truth is an institution that trains and mentors its learners experiences a 20% growth.
Festivals and Sales Events:
Festivals make consumers spend money on certain products; likewise, if the MLM functions on seasonal trends, it also has a chance for more business.
Fact: Sales of the ML sectors can go up by 15-25% during the festive seasons.
