MLM Blog
Natura: Pioneering Sustainability in the Beauty Industry
Natura, a Brazilian multinational corporation, is renowned for its commitment to sustainability and the environment. Founded in 1969, Natura specializes in cosmetics, personal care, and beauty products. The company emphasizes the use of natural ingredients and sustainable sourcing, often incorporating elements from Brazil’s rich biodiversity. Natura has built a strong direct selling network, empowering thousands of consultants, predominantly women, who distribute its products globally. The company is also known for its eco-friendly practices, such as using recycled packaging and promoting fair trade. In 2014, Natura became the first publicly traded company to be certified as a B Corporation, highlighting its dedication to social and environmental performance. Through acquisitions, including The Body Shop and Avon, Natura has expanded its reach and influence in the beauty industry. The company's holistic approach to business, blending profit with purpose, continues to set a high standard for corporate responsibility in the global marketplace.